Nokia Music (Bristol) 2012 - What started as an weird idea to fuse technology with music has now been hailed as Sonic Augmented Reality (S.A.R.).
Mark Mulligan was exposed to a simple yet effective idea of using NFC tags to start cloud based playlists at Midem, Jan 2013, read his blog:
http://musicindustryblog.wordpress.com/2013/02/01/the-tale-of-nokia-mobile-first-and-sonic-augmented-reality/
More about Nokia Music Sonic Augmented Reality soon...
